Are TikTok’s ‘de-influencers’ altering attitudes on consumerism? , TV Reveals
On Wednesday, February 22 at 19:30 GMT:
De-influencing is the most recent backlash to what critics say is the normalization of overconsumption on TikTokwhere social media influencers are paid by corporations to advertise viral merchandise in “haul” movies.
Now “de-influencers” are utilizing the platform to encourage folks to query their shopping for habits, and suppose extra critically concerning the impression that corporations – significantly these within the quick trend and sweetness industries – are having on the setting and labor practices.
A preferred platform for content material creators to share ever-changing microtrends in trend, skincare and sweetness, TikTok is seen by some as a go-to useful resource for maintaining with new aesthetics and what to purchase to realize the look. However, fueled partly by a price of dwelling disaster and folks craving authenticity on-line, de-influencing can be resulting in skepticism of the influencer trade and conversations about how TikTok-specific developments are encouraging unchecked consumerism.
On this episode of The Stream, we’ll have a look at the de-influencing motion and the way on-line client tradition is impacting the planet.
On this episode of The Stream, we converse with:
Aja Barber, @AjaSaysHello
Creator, “Consumed: The Want for Collective Change: Colonialism, Local weather Change, and Consumerism”
Jessica Clifton @impactforgood
Sustainable content material creator
Aliza Licht @AlizaLicht
Founder, Depart Your Mark